Facebook, Linkedin, and Twitter provide you with the tools to raise awareness about open positions. You can advertise on these sites and target specific candidates with particular skills or expertise located in the areas you’re seeking.
Make sure someone from your organization will be responding to the comments and messages you receive on your posts or shares.
Social media allows you to promote and highlight your company culture, improving your brand awareness. Include photos and videos that demonstrate that culture to generate excitement about the role and the company.